The Boston Globe reported that 62% of patients receiving intentionally fake treatment from friendly, empathetic doctors reported relief from their irritable bowel syndrome. This high number compared with 44% of a group that got the same fake treatment from impersonal, businesslike doctors.
Science is confirming that people respond much better to friendliness that demonstrates an understanding of their needs.
How can we help you translate this to your marketing? Do you want to append your customer list to get a better understanding of who they are? Can we help translate what you already know about your customers into new messages?