Most of what we read about marketing is about how to make the most of social networks or how to optimize something. While staying current with technology and using available resources to connect with your customers is very important, most marketers still are not spending a majority of their advertising budgets online, even if your reading tells you a different story.
Marketing Experiments shared some data published by Forrester Research that showed.
|Total Interactive Marketing Spend (Mobile, Social, Email, Display, Search) In US$ Millions
|Percent of All Advertising Spending
Looking into the future, offline and traditional media, including direct mail, will still be a very important part of marketing strategy.
On November 2, 2010 we the people are going to elect 36 U.S. Senators, all 435 House of Representatives and 37 governors. During the coming days, many political candidates and interested parties will use direct mail because it is effective.
The USPS offers special services and some processing differences for political endorsements. Depending on the circumstances, the message may qualify for Standard Mail and/or Nonprofit Standard Mail prices.
The USPS offers this information for those who wish to use a special designation to facilitate processing of political mail.
“Any material mailed as First-Class Mail or Standard Mail for political campaign purposes by a registered political candidate, campaign committee or committee of a political party is classified as a “political campaign mailing.” An individual or organization recognized as such by the appropriate government (national, state, local) election control authority is considered to be a registered political candidate or party.
Political campaign mailings are identified and documented when deposited at Post Office acceptance units prior to entry into processing and distribution. Using a red “Tag 57, Political Campaign Mailing”, aids the Post Office in identifying the political campaign mailings. First-Class Mail and Standard Mail entered by a registered political candidate, campaign committee or committee of a political party can be identified by using “Tag 57” on the mailing containers. Use of “Tag 57” with eligible campaign mailings is optional.
Mailings made by organizations other than those listed above, even if promoting or endorsing political candidates, referendums and so forth, are not classified as political campaign mailings and cannot use “Tag 57.”
We strive to offer our experience and expertise to our customers to help them take advantage of every possible discount the USPS offers.
BNET posted an article in its leadership section titled, “What to Do in a Double-Dip Recession? Grow!” This may sound counter intuitive but it isn’t. There is evidence and research everywhere to support the notion that if you invest in gaining market share when your competitors are just trying to hang on, you will be in much better position when things do turn around.
We published these tips about Marketing in Tough Times a few years ago, they still seem very relevant today.
The Harvard Business Review offers great short tips in its “Management Tip of The Day”.
These were offered as tips for new fragile ventures. They suggested that knowing these three things would help to manage through this precarious time.
- How many days you have to live? Businesses fail because they run out of cash. Knowing exactly how many months or days you have to live can help you better manage costs and your funding strategy.
- Why you are doing this. Success requires hard work and constant attention. If you don’t know exactly why you should make the effort, neither will your funders.
- The top two critical issues. Be precise about which two issues deserve the highest priority. These may not be the most urgent, but are the ones that matter most to your venture’s success.
BNET featured a post titled “No Budget? No Problem. How to Do More with Less.” The post highlighted an interview with adjunct professor at the Yale School of Management, Nancy Lublin. She retold a story about a time that President Lyndon Johnson visited NASA headquarters. While there, the President had a brief conversation with a custodian, who said, “I helped put a man on the moon.” Ms. Lublin suggested that organizations that want to create that same feeling in employees not underestimate the power of believing in something. She suggested that corporate goals be tied to whatever your company does best, whether it makes the fastest, cheapest, or the only product or service of its kind.
Is it time to solidify those great feelings about what your company does best with a direct mail piece?
An ergonomics study at Cornell University found that warm workers work better, chilly workers made more errors. When the office temperature increased from 68 to 77 degrees Fahrenheit, typing errors fell by 44 percent and typing output jumped 150 percent.
This strategy makes sense especially this summer as we all are trying to save wherever we can. Can we show you how we use this sensibility to help you save every possible cent on your direct marketing too.
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