Tag Archive for coop advertising

Inexpensive Marketing Maneuvers

Forbes Magazine featured a story about some marketing ideas. Our favorite was to make your customer the star.

Using a classic cooperative strategy, you could create their marketing for them. If you provide services or products to other businesses, can you help them with creative marketing featuring your products. Do you sell framing materials to frame shops, create postcards featuring finished frames.

To feed egos of your customers, feature a few them enjoying your products and services. Make them look really good, help them say smart, witty things or touch on their vanity with great lighting, hair and makeup.

To draw your customers into your creative process, what about a creative writing, illustration or visual contest? The contest could be tied to something new like a product launch and the reward for submitting an entry could be a sample of the new product. Contests are also great opportunities for publicity and free media coverage. Since you really want to stay in touch with your current and past customers, sending them a postcard or letter explaining the contest accomplishes many goals at once.

Do More Marketing with Less Money

  • Stagger mailing schedules (200 piece mailings still qualify for presorted postage discounts)
  • Think about new ways to get more from your customer list
    • Would you tell a different story to someone based on where they live or the business is located?
    • Would you offer a deeper discount if they have not purchased from you in the last year?
    • Would updating your customer file with more details help you create more personalized messages?
  • Now is a great time to implement existing customer retention programs like newsletters, anniversary (their wedding or when they last purchased from you) letters or postcards, birthday cards, postcard reminders…
  • Get coop advertising support from your vendors
  • Cooperate with nearby businesses
  • Cooperate with similar but non competing businesses

We have more ideas please call us at 602-272-2100 and let us help you.