The Wall Street Journal published an article on January 12th that discussed the experiences of businesses that tried to replace their direct mail marketing with various forms of email marketing. Their trials did not work; they went back to direct mail.
The article discussed some new strategies of sending more personalized messages to a very select list of current and prospective customers. Please see the previous postings titled “Do More Marketing with Less Money” and “Doing More with Less” for some more ideas about how to make the most of mail.
Mail is a great way to reach your customers and prospects with relevant offers and information. Your audience will give you their time and attention to consider what you have to say.