
Your own list is one of the most valuable and important assets of your business. This information can be maintained in accounting software, contact management software, an address book like Microsoft Outlook, a database program or even in a spreadsheet. The most important part is that you set up a system that you will keep up to date. See our resource article for some ideas about basic ways to structure customer address information.
Staying in touch with and nurturing your loyal customers is very important, especially during times of economic uncertainty.
List management services include :