BNET recently interviewed David Allen abut 3 Reasons Your To-Do List Keeps Getting Longer.
- Personal organization tools don’t get you organized.
- Technology won’t help, it is making things worse.
- It’s not about managing time, it’s about managing your attention and focus.
So thinking about your customers, how can you help them? Present your information in a way that allows them to give it attention and focus. Direct mail is a great way to do that. The Mail Moment study gave us: “Right now – in a market you want to reach – your ideal prospect is just waiting for the moment. She’s eager to invite you in to see what your message can bring to her life. She’s even willing to set aside time to focus solely on what you have to say.”
Bain & Company published a brief titled “Publishing In The Digital Era” discussing adoption of E-Readers and the future for the publishing industry.
The report shared that most readers still report an attachment to paper, even younger readers born in the digital age. Paper beats digital information for yielding a response. This supports more wow numbers, magazine readership has actually increased 11 percent in the last 12 years. Typical young adults now read more magazine issues per month than their parents.
The Harvard Business Review shared some ideas in a blog post about “How Your Brain Connects the Future to the Past”.
A good memory can help you better navigate the future. In business, anticipating and negotiating future demands is an asset. A proactive brain uses details from past experiences to make analogies with your current surroundings. It then helps you determine where you are and envision future possibilities. We are all born with proactive brains, but these things can help improve brain performance:
- Give it a lot to work with. Create a richer pool of information to draw from. Expose your brain to diverse experiences and situations.
- Borrow from others. Find out as much as you can about others’ experiences by talking, interacting with, and reading about other peoples’ lives.
- Think about what you want from the future. Take time to reflect values and goals, both immediate and down the road. These will help guide your brain as it envisions future scenarios that may best help you achieve your objectives.
- Actively ponder future rewards or accomplishments. Emphasize rich, detailed thinking about long-term outcomes. This reduces the lure (and the danger) of instant gratification.
- Let your mind wander. Undisturbed time gives your brain the space it needs to recall and recombine past experiences in ways that help you anticipate the future.
The idea that letting your mind wander gives it time and space to help you recall and recombine is also supported in research we shared about learning and assimilating new experiences.
The Harvard Business Review in promoting an article for sale titled, The One Thing You Must Get Right When Building a Brand, offered some information to entice readers.
It’s wrong to think we’re entering a world in which traditional marketing activities will become irrelevant. Yet the scale and speed of social media make it urgent to get the branding basics right. The obvious danger is failing to keep pace with social media developments. An equal, less obvious danger is getting distracted by them and losing sight of the fundamentals.
We have a passion for helping you build your brand and your relationships with your customers. Call us for ideas to integrate your marketing and get everything working together.
It is still January and many of us are still feeling fresh and optimistic about the New Year. Productivity author and expert David Allen offered some great advice and reasons to clear out your surroundings.
Want more business? Get rid of all the old energy in the business you’ve done. Are there any open loops left with any of your clients? Any agreements or disagreements that have not been completed or resolved? Any agendas and communications that need to be expressed?
Want more clothes? Go through your closets and storage areas and cart to your local donation center everything that you haven’t worn in the last 24 months or does not look or feel just right.
Want to be freer to go where you want to, when you want to, with new transportation? Clean out your glove compartments and trunks of your cars.
Do you want more wealth? Unhook from the investments and resources that have been nagging at you to change.
Do you want to feel more useful? Hand off anything that you are under-utilizing to someone who can employ it better.
Want some new visions for your life and work? Clean up and organize your boxes of old photographs.
Want to know what to do with your life when you grow up? Start by cleaning the center drawer of your desk.
You have to clear and organize your stuff anyway, right? Narrowing what you see, use and interact with down to what is really wanted, useful and desired is better.
What about your marketing messages? Is it time to let go of what is not working so you can focus on what is working to bring new customers?