We have shared many statistics the past year about response numbers. We think we should review some of them.
More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.
76% of internet users were directly influenced to buy an item or service thanks to direct mail.
78% of email recipients do not open the message, so that means that 94.1% of email recipients are not clicking through to your landing page.
55% of survey respondents cannot effectively measure marketing ROI of mobile, social media and video.
65% of companies had not increased revenue or profited using social media.
79% of all households read or scan the advertising mail sent to their home.
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