Advertising Celebration

One of our favorite holidays is fast approaching. The day is this Sunday, a day most others refer to as Super Bowl Sunday. We love it because it is one of the rare days when most of us pay attention to the commercials and some of us even watch the game. We shared some great trivia about Super Bowl advertising last year.

This year 90% of the air time was sold by September, according to Reuters. This compares with a story ran in January 2010 by The New York Times that reported that the ads were “nearly” sold out.

Is this an economic indicator? If it is, then it is a good thing. Advertisers were confident enough to commit to spending $3 million for 30 seconds of our attention about four months earlier than last year. As we celebrate and pay attention to “traditional advertising”, remember that direct mail plays a great role in communicating with your customers.

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