Simplicity, Elegance and Impact in Design

In a recent BNET post about ways to improve presentations, the author, Sean Silverthorne, looked to Steve Jobs for inspiration.

This got us thinking about ways to improve overall marketing messages and especially direct mail messages.

To translate some of those ideas:

Color: What about a clean use of signature color? Can interest be heightened with simplicity?

Space: Give important facts and information lots of space.

Images: A beautiful image can often deliver the message.

Does this inspire some new ideas for your next mail piece? Talk to us and see if we can help.

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