The Power of Touch

Real Simple Magazine printed an extract of research results from The University of Wisconsin-Madison that found that 30 seconds is all you need to feel attached to an item after touching it. Research says you are 39 percent more likely to buy an item you touch as opposed to one you never handle.

Retailers, is there anything you can do to encourage your customers to touch things?

What about mail? Can you get a sample or a representation into the hands of your next customers?

University of Wisconsin-Madison Associate Professor of Marketing Joann Peck and Jennifer Wiggins of Kent State University found that the simple addition of a fuzzy dot glued to the cover of a mailing piece encouraged readers to spend more time with the mailer and increased response.

Talk to us about other ways to include something to touch with your direct mail.


  1. […] talked about the power of touch and how that can increase how likely people are to purchase an item because of the increased […]

  2. […] act of touching and feeling something could be a factor in this doodling study. We shared about the power of touch and how that helps response rates. Is it time for you to use mail to put something that can be […]

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