Life Changing Opportunities

In December 2009, Deliver Magazine did a summary of statistics about new parents that they extracted from

  • 69% of new and expecting moms use the samples received in pregnancy and parenting gift packs
  • $3,342.00 is the average amount spent during the first year of pregnancy
  • 85% of new parents set up a college savings plan
  • 82% of new parents create a will/living trust/estate plan
  • 67% of new parents book a vacation
  • 51% of new parents purchase or lease a new or pre-owned car
  • 32% of new parents purchase a home for primary residence.

These facts remind us that life changing events prompt changes in buying behavior. Other life changing moments:

  • Getting a driver’s license
  • Going to college
  • Entering the work force
  • Getting married
  • Empty nest
  • Retirement

I think you get the idea. I know that my friends are looking forward to children going away to college so they can finally fix up their houses. Can we help you reach a key group as they go through new experiences that lead to new needs and wants? Using a well defined list helps you speak directly to people who need and want what you have to offer.


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