Because it is still January and many of us are still looking for ways to improve…

Perhaps looking around and asking questions like, “Is this as simple as it can be?” Or even, “Is this necessary at all?” A BNET post titled Do You Make Things Too Complicated? Take the Razor to Them, led us to search for more information about Occam’s Razor. Occam’s writing led to many scientific quotes and thoughts, but our favorite is: “Everything should be made as simple as possible, but not simpler.”

It’s so easy and so tempting to do too much. You can have a Facebook page, blog, Twitter page, YouTube channel, smartphone app, streaming video content, and cool icons on your Web site. Just because you can doesn’t mean you should. If you have a solid, well-executed online/media plan and a clear vision of how every element serves your business, go for it. But if you doing a lot of stuff just because others are or because it seems like you should. Is it doing anything for your business? Are you doing more than you need to?

Are your customers responding? What about sending a simple piece of mail to reconnect?


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