Reasons For Facebook Unfriending

A University of Colorado Denver Business School student revealed the top reasons for Facebook unfriending, who is unfriended and how they react to being unfriended.

After surveying more than 1,500 Facebook users on Twitter, Christopher Sibona, a PhD student in the Computer Science and Information Systems program, found the number-one reason for unfriending is frequent, unimportant posts.

Is this information further confirmation that social media, email messaging and other electronic media are based on a very delicate balance? If you really want to maintain relationships or create meaningful connections why not use more than one medium? There is great power in something physical that can be touched and felt. Direct mail can be touched and felt and it can reach exactly who you want to reach.

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