A refresher for some of you and perhaps a fresh outlook on some basics.
Step 1: Understand your customer
See other posts about segmentation and definition
Step 2: Create value for your customer
- Focus on product or service features
- Enhance the social skills of your employees
- Use price as an additional customer value
- Provide credit or payment terms to meet the needs of your customers
- Enhance the image of your product, service or store
- Provide service, before and after sale
- Think of your location as another service for your customer
- Present convenience
- Set a mood with the atmosphere of your place of business
Step 3: Communicate your value to your target market
- Everything you do communicates
- Word of mouth is critical
- You never get a second chance to make a first impression
- Keep it simple
Step 4: Make it easy for the customer to buy
- Set hours of operation that are convenient for customers
- Make credit readily available
- Select convenient locations (for retailers)
- Find good retail outlets (for manufacturers)
- Deliver products to customers in a reasonable and timely manner
Step 5: Create long term relationships
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