According to Harvard Business Publishing and Accenture, only 40% of consumers say companies frequently or always meet their service expectations, according to Accenture’s survey of more than 5,000 people in 12 countries. That’s down from 45% in 2008 and 53% in 2007, the consulting firm says.
Is this the time to put together a direct mail piece describing your customer service?
According to an extract by Harvard Business Publishing of a snapshot of Economic Conditions, by McKinsey Global, 69% of a global panel of executives surveyed during the second week of December 2009 said they expected their national economies to be at least moderately better by the end of the first half of 2010. In fact, 24% said that an upturn has already begun.
A majority of executives expect consumer demand for their goods to rise in the near term. Respondents offer relatively positive views of the economy and say they can now make longer-term strategic plans. Just over half of executives continue to say economic conditions are now better than they were in September 2008.
In a prescient post by Harvard Business Publishing on November 19th of last year. They shared information gathered by an Adweek Media/ Harris Poll that found that among US adults 37% say business leaders, 21% say athletes, 18% say TV or movie stars, 14% say musicians, and 10% say former political figures, make the most persuasive ad pitchmen (or pitchwomen).
Maybe you, as a leader of your company, would make a great spokesperson?
Call us 602-272-2100 to talk to us about some ideas to implement this in your next direct mail piece.
According to an article extracted from a November 2009 McKinsey Quarterly by Harvard Business Publishing, executives are becoming more optimistic about the economy and the strength of the recovery. In the survey conducted during the last week of October 2009 that measured executive mood, 51% said they think the economy is better now than it was in September 2008.