Archive for March 2, 2010

02 Mar 2010
Buying Behavior

Brand Experience Matters to Consumers More Than Loyalty Clubs

In a recent message from the Harvard Business Review’s Daily Stat, some 52% of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but 54% said they’d give up their memberships if they had a negative product or service experience with a brand, according to the Chief Marketing Officer Council. The average U.S. household is enrolled in 14 loyalty and rewards programs.

Can we help you strengthen your ties with your customers? Is there a way that we can help you strengthen your brand?

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01 Mar 2010
Direct Mail

A College Student’s View of the Mail

Loyola University student Andy Dorsey describes his feelings about personal postal mail in an opinion-editorial.

“Sure, it’s cheaper and easier to e-mail people, but it’s just not the same. When you see an e-mail in your inbox, you probably dread the homework assignment, request to attend an event or at the very least, the obligation of composing a reply.

Letters are different. Maybe many of my peers have never gotten a true letter in the mail, but it’s at once an exciting and human experience.  Texting may have the advantage of instant contact, but letters are physical pieces of paper prepared for your personal perusal. They are objects that have traveled from their hands to yours.”

Using direct mail to reach, even the youngest consumers, is great way to stand out and send some genuine personal messages.

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