Unkown Facts About Advertising

A great blog post from The Ad Contrarian published this list of ten great facts that deserve to keep going.

Top 10 Double-Secret Unknown Facts About Advertising

  1. 99.9% of people who are served an online display ad do not click on it.
  2. TV viewership is now at its highest point ever.
  3. 96% of all retail activity is done in a store. 4% is done on line.
  4. DVR owners watch live TV 95% of the time. 5% of the time they watch recorded material.
  5. 99% percent of all video viewing is done on a television. 1% is done on line.
  6. The difference in purchasing behavior between people who use DVRs to skip ads and those who don’t:  None.
  7. Since the 1990s, click-through rates for banner ads have dropped 97.5%.
  8. Since the introduction of TiVo, real time TV viewing has increased over 20%.
  9. Baby boomers dominate 94% of all consumer packaged goods categories. 5% of advertising is aimed at them.
  10. TV viewers are no more likely to leave the room during a commercial break than they are before or after the break.

The author, Bob Hoffman, CEO of Hoffman/Lewis, listed the following as his sources.

  1. DoubleClick, Benchmark Report, 2009
  2. Nielsen Three Screen Report, Q1 2010
  3. U.S. Department of Commerce, Q2 2010; Nielsen Three Screen Report, Q1 2010
  4. Duke University, Do DVRs Influence Sales?
  5. Nielsen Three Screen Report, Q1 2010
  6. Duke University, Do DVRs Influence Sales?
  7. Li, Hairong; Leckenby, John D. (2004). “Internet Advertising Formats and Effectiveness”. Center for Interactive Advertising. And DoubleClick, Benchmark Report, 2009
  8. NielsenWire, Nov. 10, 2009
  9. Marketing Daily, July 22, 2010
  10. Council for Research Excellence, May 10, 2010


  1. Baby Store says:

    Great tips! I will try to use them.

  2. […] of our attention about four months earlier than last year. As we celebrate and pay attention to “traditional advertising”, remember that direct mail plays a great role in communicating with your customers. February […]

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