In a blog post titled “Does doodling make you smarter?” the author presented some facts from: “What does doodling do?” from Applied Cognitive Psychology, Volume 24 Issue 1, Pages 100 – 106
Doodling is a way of passing the time when bored by a lecture or telephone call. Does it improve or hinder attention to the primary task? To answer this question, 40 participants monitored a monotonous mock telephone message for the names of people coming to a party. Half of the group was randomly assigned to a doodling condition where they shaded printed shapes while listening to the telephone call. The doodling group performed better on the monitoring task and recalled 29% more information on a surprise memory test.
The act of touching and feeling something could be a factor in this doodling study. We shared about the power of touch and how that helps response rates. Is it time for you to use mail to put something that can be touched and felt in your customers’ hands?