The Future of Advertising Agencies

Forrester is selling a report titled, “The Future Of Agency Relationships” with a subtitle of “Marketers Need To Lead Agency Change In The Adaptive Marketing Era”.

The report encourages marketing leaders to re-evaluate their relationships with advertising agencies and in the process suggest that agencies should continually reinvent themselves to serve their clients. They suggest that we are entering an “Adaptive Marketing” era and must quickly adapt to changes in marketing strategy, media, technology, and society. In this era, mass media may no longer be the foundation of marketing communication, forcing yet more changes in the expectations of what marketing agencies can and should deliver.

Dean’s Mailing has many ideas and resources to help you use technology to be found and communicate with your customers and likely buyers in a way that they will appreciate and not view as an annoyance.

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