Function for All’s February 2010 newsletter highlights products that are simple, small and/or cheap. The products and services are designed for low(er)-income users in emerging markets, but manage to appeal to buyers in mature consumer cultures too.

Goods and services especially designed for emerging markets often incorporate one or more of the following characteristics:

  • Smaller and/or limited number of features, to keep prices low.
  • Simpler, or easier to use, for inexperienced consumers.
  • Energy efficient (or not using any traditional energies at all) and/or easy to repair and/or waste-reducing.
  • Robust, as some of them are used in rugged conditions.
  • Well-designed (the democratization of design is a global phenomenon).
  • Aimed at helping owners to generate income, or allow users to create self-sustaining systems.

One comment

  1. You got he point above, this is exactly what type of information i have been looking for. Bookmarked for future reading. Thank you

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