Few other selling tools deliver your message with exact precision and impact. The amount of mail in your mailbox everyday attests to the success of this medium (If it didn’t work, your mailbox would be empty!).
Mail works when you’re not. Regardless of what you’re doing, working or playing your direct mail is talking for you. It gives your best presentation without you being there.
Mail multiplies your efforts. Send out thousands of postcards or letters and your best sales pitch is being presented to thousands of people simultaneously.
Mail allows you to aim with accuracy. Direct mail allows you to pinpoint the people who fit your profile, with as much or as little detail as you want.
Mail makes it easy to track your return on investment. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign.
Mail is relatively inexpensive. It is amazing what you can get into a small business size envelope and keep under the one ounce limit. Or you can use a jumbo size postcard and tell your story beautifully.
Mail gets one-on-one attention. One of the best things about direct mail is that it gets one-on-one attention from your target prospect. Direct mail is opened one piece at a time and read one piece at a time.
Mail gets delivered. There are no high tech filters on physical mailboxes. Your recipient will see your name and decide what to do with your message.
Mail is something you can touch and feel—it hangs around. Direct mail is something that you can hold in your hand. It is physical. It is something that can hang around for a period of time. It has “lingering” marketing effects.
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