{"id":81,"date":"2010-01-26T09:07:51","date_gmt":"2010-01-26T16:07:51","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=81"},"modified":"2010-01-24T01:20:03","modified_gmt":"2010-01-24T08:20:03","slug":"2010-consumer-trends","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/01\/2010-consumer-trends\/","title":{"rendered":"2010 Consumer Trends"},"content":{"rendered":"

Trendwatching.com<\/a> published a list of key trends that they see for consumers in 2010. You may be interested as you think forward. We are\u00a0 sharing a summary email that they sent out in November.<\/p>\n

1. BUSINESS AS UNUSUAL The societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.<\/p>\n

2. URBANY Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.<\/p>\n

3. REAL-TIME REVIEWS Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24\/7.<\/p>\n

4. (F)LUXURY Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.<\/p>\n

5. MASS MINGLING Online lifestyles are fueling ‘real world’ meet-ups like there’s no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.<\/p>\n

6. ECO-EASY To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives.<\/p>\n

7. TRACKING & ALERTING Tracking and alerting are the new search, and 2010 will see countless new INFOLUST (consumers lusting after relevant information) services that will help consumers expand their web of control.<\/p>\n

8. EMBEDDED GENEROSITY This year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.<\/p>\n

9. PROFILE MYNING (as in data and profile mining by its rightful owners, i.e. consumers) With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.<\/p>\n

10. MATURIALISM 2010 will be even more opinionated, risque, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that.<\/p>\n

Some of these trends apply to you. How can we help you craft your marketing message to respond to what is happening now?<\/p>\n

The trend for Mass Mingling also applies to marketing. Even though people are getting more and more information electronically, they are still responding to traditional communication channels. Mail<\/a> can help cut through some of the electronic information competition and truly complement a multichannel communication strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trendwatching.com published a list of key trends that they see for consumers in 2010. You may be interested as you think forward. We are\u00a0 sharing a summary email that they sent out in November. 1. BUSINESS AS UNUSUAL The societal changes that will dominate 2010 were set in motion way before we temporarily stared into […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7],"tags":[9,10],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-advertising","category-buying-behavior","tag-consumer-buying-behavior","tag-purchasing-decisions"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":82,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/81\/revisions\/82"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}