{"id":74,"date":"2010-01-25T09:56:54","date_gmt":"2010-01-25T16:56:54","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=74"},"modified":"2010-01-24T01:20:36","modified_gmt":"2010-01-24T08:20:36","slug":"who-should-be-the-face-for-your-product","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/01\/who-should-be-the-face-for-your-product\/","title":{"rendered":"Who Should Be Your Spokesperson?"},"content":{"rendered":"<p>In a prescient post by <a href=\"http:\/\/view.ed4.net\/v\/02T8\/BQG4A\/18GBO17\/TU09OQ\/\">Harvard Business Publishing<\/a> on November 19<sup>th<\/sup> of last year. They shared information gathered by an <a href=\"http:\/\/www.harrisinteractive.com\/harris_poll\/pubs\/Harris_Poll_2009_11_04.pdf\">Adweek Media\/ Harris Poll<\/a> that found that among US adults 37% say business leaders, 21% say athletes, 18% say TV or movie stars, 14% say musicians, and 10% say former political figures, make the most persuasive ad pitchmen (or pitchwomen).<\/p>\n<p>Maybe you, as a leader of your company, would make a great spokesperson?<\/p>\n<p>Call us 602-272-2100 to talk to us about some ideas to implement this in your next <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">direct mail<\/a> piece.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a prescient post by Harvard Business Publishing on November 19th of last year. They shared information gathered by an Adweek Media\/ Harris Poll that found that among US adults 37% say business leaders, 21% say athletes, 18% say TV or movie stars, 14% say musicians, and 10% say former political figures, make the most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[60,44,8,16,34],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-advertising","tag-harris-poll","tag-harvard-business-publishing","tag-minimize-costs","tag-sales-pitch"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":7,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/74\/revisions\/76"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}