{"id":725,"date":"2011-03-23T16:33:29","date_gmt":"2011-03-23T23:33:29","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=725"},"modified":"2011-03-23T16:33:29","modified_gmt":"2011-03-23T23:33:29","slug":"pricing-strategy","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2011\/03\/pricing-strategy\/","title":{"rendered":"Pricing Strategy"},"content":{"rendered":"<p>The <a href=\"http:\/\/web.hbr.org\/email\/archive\/dailystat.php?date=122010\" target=\"_blank\">Harvard Business Review\u2019s Daily Stat<\/a> reminds us why pricing is so important. The McKinsey Quarterly found a company that was selling an industrial piece of equipment with a net margin of -200%.<\/p>\n<figure style=\"width: 399px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"Long Term Pricing Strategy\" src=\"http:\/\/hbr.s3.amazonaws.com\/image\/stat\/20101220-pricing-strategy.jpg\" alt=\"Pricing Strategy\" width=\"399\" height=\"435\" \/><figcaption class=\"wp-caption-text\">Long Term Pricing Strategy<\/figcaption><\/figure>\n<p>The lesson is that we should price products or services across the product life cycle. The example of the negative net margin occurred because an industrial-equipment manufacturer spread its costs across all products. They were deceived to believe that they were making a reasonable margin on older products. However, a closer examination of expenses of each product phase showed that older products cost substantially more to produce than it had expected.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Harvard Business Review\u2019s Daily Stat reminds us why pricing is so important. The McKinsey Quarterly found a company that was selling an industrial piece of equipment with a net margin of -200%. The lesson is that we should price products or services across the product life cycle. The example of the negative net margin [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[8,62],"class_list":["post-725","post","type-post","status-publish","format-standard","hentry","category-marketing-strategy","tag-harvard-business-publishing","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"predecessor-version":[{"id":726,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/725\/revisions\/726"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}