{"id":722,"date":"2011-03-20T18:17:24","date_gmt":"2011-03-21T01:17:24","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=722"},"modified":"2011-03-20T18:17:24","modified_gmt":"2011-03-21T01:17:24","slug":"cultural-meaning-of-color","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2011\/03\/cultural-meaning-of-color\/","title":{"rendered":"Cultural Meaning of Color"},"content":{"rendered":"

To continue with our last post about the power of color<\/a>, we stumbled across a site called Information is Beautiful<\/a> that posted a great chart that featured 84 feelings and emotions and the colors associated with them in the following cultures: Western\/American, Japanese, Hindu, Native American, Chinese, Asian, Eastern European, Muslim, African and South American.<\/p>\n

Some of the interpretations for Western or American cultures are:<\/p>\n

Red<\/span> – Anger, Courage, Danger<\/span>, Desire, Excitement, Heat<\/span>, Love, Passion, Radicalism
\nBlue<\/span> – Cold, Freedom<\/span>, Healing, Intelligence<\/span>, Loyalty, Rational<\/span>, Unhappiness
\nYellow<\/span> – Cowardice, Energy, Fun<\/span>, Happiness, Money, Peace, Repels Evil
\nPurple<\/span> – Decadence<\/span>, Flamboyance, Mystery, Personal Power, Virtue
\nGreen<\/span> – Good Luck, Growth<\/span>, Jealousy, Nature
\nBlack – Authority, Death, Evil, Mourning, Style
\nWhite – Heaven, Luxury, Marriage, Purity, Truce
\nBrown<\/span> – Earthy<\/span>, Reliable
\nPink<\/span> – Femininity
\nOrange<\/span> – Friendly
\nGray<\/span> – Respect<\/p>\n

We hope you can use some of this information as you craft your marketing and mailing<\/a> messages.<\/p>\n","protected":false},"excerpt":{"rendered":"

To continue with our last post about the power of color, we stumbled across a site called Information is Beautiful that posted a great chart that featured 84 feelings and emotions and the colors associated with them in the following cultures: Western\/American, Japanese, Hindu, Native American, Chinese, Asian, Eastern European, Muslim, African and South American. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[49,52],"class_list":["post-722","post","type-post","status-publish","format-standard","hentry","category-design","tag-creative","tag-customer-characteristics"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"predecessor-version":[{"id":723,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/722\/revisions\/723"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}