{"id":72,"date":"2010-01-22T09:12:16","date_gmt":"2010-01-22T16:12:16","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=72"},"modified":"2010-04-05T10:43:20","modified_gmt":"2010-04-05T17:43:20","slug":"how-to-save-on-printing","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/01\/how-to-save-on-printing\/","title":{"rendered":"How to Save on Printing"},"content":{"rendered":"<p><strong>Use postcards<\/strong> when appropriate. They\u2019re fast, easy and affordable to produce.<\/p>\n<p>If you plan to <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">mail<\/a> a series of postcards or self-mailers, <strong>print all versions at the same time<\/strong>, then mail them over time. The larger your print run, the lower the cost per printed piece.<\/p>\n<p>Consider printing a year\u2019s worth of four-color \u201cshells\u201d or <strong>basic templates<\/strong> (lower cost per piece for printing), then go back and do one-color imprints of specific messages or offers in smaller quantities throughout the year.<\/p>\n<p>Consider one-color printing on colored or textured paper stock or other methods to save on printing.<\/p>\n<p>Try two-color printing with screens to add visual interest.<\/p>\n<p><strong>Recycle<\/strong> an existing brochure or catalog by using a sticker, overwrap or other way to call attention to a specific product, service or offer inside.<\/p>\n<p><strong>Reactivate interest<\/strong> in a catalog that\u2019s already in your customers\u2019 hands by <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">mailing<\/a> out a postcard with a photo of the catalog cover on it and making a special limited offer.<\/p>\n<p><strong>Reduce printing and inserting costs<\/strong> by making your letter double as the reply device. Print the response information at the bottom of the letter and ask for the entire letter to be returned to you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use postcards when appropriate. They\u2019re fast, easy and affordable to produce. If you plan to mail a series of postcards or self-mailers, print all versions at the same time, then mail them over time. The larger your print run, the lower the cost per printed piece. Consider printing a year\u2019s worth of four-color \u201cshells\u201d or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,12,18],"tags":[60,16,59],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-marketing-strategy","category-saving-money","category-tough-times-marketing","tag-advertising","tag-minimize-costs","tag-tough-times-marketing"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":4,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/72\/revisions\/136"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}