{"id":719,"date":"2011-03-11T10:55:32","date_gmt":"2011-03-11T17:55:32","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=719"},"modified":"2011-03-11T10:55:32","modified_gmt":"2011-03-11T17:55:32","slug":"the-power-of-color","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2011\/03\/the-power-of-color\/","title":{"rendered":"The Power of Color"},"content":{"rendered":"<p>There are many sources and resources about color and color psychology, we stumbled across this image that was a part of post.<\/p>\n<figure style=\"width: 525px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"How Colors Affect Purchases\" src=\"http:\/\/i.huffpost.com\/gen\/227711\/COLORS.jpg\" alt=\"Color's Influence on Buying Behavior\" width=\"525\" height=\"2480\" \/><figcaption class=\"wp-caption-text\">How Colors Affect Buying Behavior<\/figcaption><\/figure>\n<p>There was some great information that we hope you can use in your <a href=\"http:\/\/www.deansmailing.com\/\" target=\"_blank\">marketing and mailing<\/a> creative.<\/p>\n<ul>\n<li><strong>93%<\/strong> of consumers placed <strong>visual appearance and color<\/strong> above other factors when shopping.<\/li>\n<li><strong>85%<\/strong> of shoppers placed <strong>color<\/strong> as a primary <strong>reason for buying<\/strong> a particular product.<\/li>\n<li>Color <strong>increased brand recognition<\/strong> by <strong>80%<\/strong>.<\/li>\n<li>Color can <strong>increase comprehension<\/strong> by <strong>73%<\/strong>.<\/li>\n<\/ul>\n<p>North American online shoppers found:<\/p>\n<ul>\n<li><strong><span style=\"color: #ffcc00;\">Yellow<\/span><\/strong> to be optimistic and youthful, often used to <span style=\"color: #ffcc00;\">grab attention<\/span><\/li>\n<li><span style=\"color: #ff0000;\"><strong>Red<\/strong><\/span> connotes <span style=\"color: #ff0000;\">energy<\/span>, increases heart      rate and <span style=\"color: #ff0000;\">creates      urgency<\/span>, it is often used in clearance sales<\/li>\n<li><span style=\"color: #0000ff;\"><strong>Blue<\/strong><\/span> creates <span style=\"color: #0000ff;\">trust and security<\/span>, it is often used by      banks and businesses<\/li>\n<li><span style=\"color: #00ff00;\"><strong>Green<\/strong><\/span> is the easiest color for the eyes to process, it is associated with      <span style=\"color: #00ff00;\">wealth<\/span>, used to encourage <span style=\"color: #00ff00;\">relaxation<\/span> in stores.<\/li>\n<li><span style=\"color: #ff9900;\"><strong>Orange<\/strong><\/span> is perceived to be <span style=\"color: #ff9900;\">aggressive<\/span>,      can create a <span style=\"color: #ff9900;\">call to action<\/span><\/li>\n<li><span style=\"color: #ff00ff;\"><strong>Pink<\/strong><\/span> is <span style=\"color: #ff00ff;\">romantic<\/span> and      <span style=\"color: #ff00ff;\">feminine<\/span>, used to attract women and young girls<\/li>\n<li><strong>Black<\/strong> is <strong>powerful<\/strong> and sleek,      used to market <strong>luxury<\/strong> products<\/li>\n<li><span style=\"color: #800080;\"><strong>Purple<\/strong><\/span> used to <span style=\"color: #800080;\">soothe and      calm<\/span>, often used for beauty or anti aging products<\/li>\n<\/ul>\n<p>We are here to help you use and maximize all resources and information as you put together your <a href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">mailing and marketing<\/a> campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many sources and resources about color and color psychology, we stumbled across this image that was a part of post. There was some great information that we hope you can use in your marketing and mailing creative. 93% of consumers placed visual appearance and color above other factors when shopping. 85% of shoppers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,47],"tags":[60,9,49,46,10],"class_list":["post-719","post","type-post","status-publish","format-standard","hentry","category-advertising","category-design","tag-advertising","tag-consumer-buying-behavior","tag-creative","tag-increase-response","tag-purchasing-decisions"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=719"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/719\/revisions"}],"predecessor-version":[{"id":721,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/719\/revisions\/721"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}