{"id":710,"date":"2011-03-02T13:08:54","date_gmt":"2011-03-02T20:08:54","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=710"},"modified":"2011-03-02T13:08:54","modified_gmt":"2011-03-02T20:08:54","slug":"tools-to-stand-out","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2011\/03\/tools-to-stand-out\/","title":{"rendered":"Tools to Stand Out"},"content":{"rendered":"<p><a href=\"http:\/\/www.bnet.com\/blog\/entrepreneurs\/6-ways-to-stand-out-in-a-crowded-market\/1447?promo=857&amp;tag=nl.e857\" target=\"_blank\">BNET<\/a> shared some stories about marketing tactics that independent bookstores are using to remain successful.<\/p>\n<ol>\n<li><strong>Expand<\/strong> your reach to a national market.<\/li>\n<li>Go      <strong>green<\/strong>.<\/li>\n<li>Create      <strong>a store within<\/strong> a store.<\/li>\n<li><strong>Open      your doors<\/strong> to the community.<\/li>\n<li>Cultivate      the <strong>next generation<\/strong> of customers.<\/li>\n<li>Get      <strong>social<\/strong>.<\/li>\n<\/ol>\n<p>One or more of these ideas could work for your business. We would love to help you implement them and put together a story to tell your customers about it. Maybe it is just the reason you have needed to <a title=\"Deans Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">mail a postcard<\/a> out to your favorite customers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BNET shared some stories about marketing tactics that independent bookstores are using to remain successful. Expand your reach to a national market. Go green. Create a store within a store. Open your doors to the community. Cultivate the next generation of customers. Get social. One or more of these ideas could work for your business. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,33],"tags":[26,54,17,62,16,59],"class_list":["post-710","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing-strategy","tag-customer-retention","tag-innovation","tag-maintain-customer-relationship","tag-marketing-strategy","tag-minimize-costs","tag-tough-times-marketing"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/710\/revisions\/712"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}