{"id":705,"date":"2011-02-21T10:22:09","date_gmt":"2011-02-21T17:22:09","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=705"},"modified":"2011-02-18T13:27:20","modified_gmt":"2011-02-18T20:27:20","slug":"direct-mail-and-marketing-response-numbers","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2011\/02\/direct-mail-and-marketing-response-numbers\/","title":{"rendered":"Direct Mail and Marketing Response Numbers"},"content":{"rendered":"<p>We have shared many statistics the past year about response numbers. We think we should review some of them.<\/p>\n<p>More than <strong>70%<\/strong> of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) <strong>sort their mail immediately<\/strong>.<\/p>\n<p><strong>76%<\/strong> of internet users were directly influenced to <strong>buy an item<\/strong> or service <strong>thanks to direct mail<\/strong>.<\/p>\n<p><strong>78%<\/strong> of email recipients <strong>do not open<\/strong> the message, so that means that 94.1% of email recipients are not clicking through to your landing page.<\/p>\n<p>55% of survey respondents cannot effectively measure marketing ROI of mobile, social media and video.<\/p>\n<p>65% of companies had not increased revenue or profited using social media.<\/p>\n<p><strong>79%<\/strong> of all households <strong>read or scan the advertising mail<\/strong> sent to their home.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have shared many statistics the past year about response numbers. We think we should review some of them. More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately. 76% of internet users were directly influenced to buy an item or service thanks to direct mail. 78% of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7,28],"tags":[60,9,52,46,35],"class_list":["post-705","post","type-post","status-publish","format-standard","hentry","category-advertising","category-buying-behavior","category-direct-mail","tag-advertising","tag-consumer-buying-behavior","tag-customer-characteristics","tag-increase-response","tag-return-on-investment"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=705"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/705\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/705\/revisions\/706"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}