{"id":692,"date":"2011-02-04T10:10:04","date_gmt":"2011-02-04T17:10:04","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=692"},"modified":"2011-02-04T10:10:04","modified_gmt":"2011-02-04T17:10:04","slug":"branding-basics","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2011\/02\/branding-basics\/","title":{"rendered":"Branding Basics"},"content":{"rendered":"<p>The Harvard Business Review in promoting an article for sale titled, <a href=\"http:\/\/hbr.org\/product\/the-one-thing-you-must-get-right-when-building-a-brand\/an\/R1012F-PDF-ENG?cm_mmc=email-_-newsletter-_-marketing-_-marketing111710&amp;referral=00212&amp;utm_source=newsletter_marketing&amp;utm_medium=email&amp;utm_campaign=marketing111710\" target=\"_blank\">The One Thing You Must Get Right When Building a Brand<\/a>, offered some information to entice readers.<\/p>\n<p><strong>It&#8217;s wrong to think we&#8217;re entering a world in which traditional marketing activities will become irrelevant.<\/strong> Yet the scale and speed of social media make it urgent to get the <a href=\"http:\/\/deansmailing.com\/rationalmarketing\/index.php\/2010\/03\/ideas-to-define-your-brand\/\" target=\"_blank\">branding basics<\/a> right. The obvious danger is failing to keep pace with social media developments. An equal, less obvious danger is getting distracted by them and losing sight of the fundamentals.<\/p>\n<p>We have a passion for helping you build your brand and your relationships with your customers. Call us for ideas to integrate your marketing and get everything working together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Harvard Business Review in promoting an article for sale titled, The One Thing You Must Get Right When Building a Brand, offered some information to entice readers. It&#8217;s wrong to think we&#8217;re entering a world in which traditional marketing activities will become irrelevant. Yet the scale and speed of social media make it urgent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,33],"tags":[60,13],"class_list":["post-692","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing-strategy","tag-advertising","tag-internet-marketing"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=692"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/692\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/692\/revisions\/693"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}