{"id":630,"date":"2011-01-03T12:29:50","date_gmt":"2011-01-03T19:29:50","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=630"},"modified":"2011-01-03T12:34:24","modified_gmt":"2011-01-03T19:34:24","slug":"unkown-facts-about-advertising","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2011\/01\/unkown-facts-about-advertising\/","title":{"rendered":"Unkown Facts About Advertising"},"content":{"rendered":"<p>A great blog post from <a href=\"http:\/\/adcontrarian.blogspot.com\/2010\/09\/top-10-double-secret-unknown-facts.html\">The Ad Contrarian<\/a> published this list of ten great facts that deserve to keep going.<\/p>\n<p><strong>Top 10 Double-Secret Unknown Facts About Advertising<\/strong><\/p>\n<ol>\n<li>99.9% of people who are served an online display ad do not click on it.<\/li>\n<li>TV viewership is now at its highest point ever.<\/li>\n<li>96% of all retail activity is done in a store. 4% is done on line.<\/li>\n<li>DVR owners watch live TV 95% of the time. 5% of the time they watch recorded material.<\/li>\n<li>99% percent of all video viewing is done on a television. 1% is done on line.<\/li>\n<li>The difference in purchasing behavior between people who use DVRs to skip ads and those who don\u2019t:\u00a0 None.<\/li>\n<li>Since the 1990s, click-through rates for banner ads have dropped 97.5%.<\/li>\n<li>Since the introduction of TiVo, real time TV viewing has increased over 20%.<\/li>\n<li>Baby boomers dominate 94% of all consumer packaged goods categories. 5% of advertising is aimed at them.<\/li>\n<li>TV viewers are no more likely to leave the room during a commercial break than they are before or after the break.<\/li>\n<\/ol>\n<p>The author, Bob Hoffman, CEO of Hoffman\/Lewis, listed the following as his sources.<\/p>\n<ol>\n<li>DoubleClick, Benchmark Report, 2009<\/li>\n<li>Nielsen Three Screen Report, Q1 2010<\/li>\n<li>U.S. Department of Commerce, Q2 2010; Nielsen Three Screen Report, Q1 2010<\/li>\n<li>Duke University, <em>Do DVRs Influence Sales?<\/em><\/li>\n<li>Nielsen Three Screen Report, Q1 2010<\/li>\n<li>Duke University, <em>Do DVRs Influence Sales?<\/em><\/li>\n<li>Li, Hairong; Leckenby, John D. (2004). &#8220;Internet Advertising Formats and Effectiveness&#8221;. Center for Interactive Advertising. And DoubleClick, Benchmark Report, 2009<\/li>\n<li>NielsenWire, Nov. 10, 2009<\/li>\n<li><em>Marketing Daily<\/em>, July 22, 2010<\/li>\n<li>Council for Research Excellence, May 10, 2010<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>A great blog post from The Ad Contrarian published this list of ten great facts that deserve to keep going. Top 10 Double-Secret Unknown Facts About Advertising 99.9% of people who are served an online display ad do not click on it. TV viewership is now at its highest point ever. 96% of all retail [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[60,9,52],"class_list":["post-630","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-advertising","tag-consumer-buying-behavior","tag-customer-characteristics"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=630"}],"version-history":[{"count":3,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/630\/revisions"}],"predecessor-version":[{"id":632,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/630\/revisions\/632"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}