{"id":614,"date":"2010-12-15T12:21:21","date_gmt":"2010-12-15T19:21:21","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=614"},"modified":"2011-01-07T11:59:34","modified_gmt":"2011-01-07T18:59:34","slug":"understanding-history","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/12\/understanding-history\/","title":{"rendered":"Understanding Marketing History"},"content":{"rendered":"

One of our favorite quotes is \u201cthose who fail to learn from history are doomed to repeat it\u201d.<\/p>\n

In a discussion with the members of LinkedIn\u2019s Direct Mail Group<\/a>, author Dave Lewis, reviewed the history of broadcast faxes as an advertising medium and made some interesting comparisons with e-mail. He concluded that e-mail works great for people who really know each other. As a marketing medium, it seems to be losing effectiveness because of its greatest advantage \u2013 low cost. The low cost is leading to more and more volume<\/a> which is leading to increased filtering<\/a> and blocked messages.<\/p>\n

\"E-mail<\/p>\n

He concluded his thoughts by saying, \u201cmeanwhile your six or seven pieces of direct mail<\/a> will be waiting patiently for you at home, like the family dog. You can take your shoes off, flip through the mail, and see if there are any intriguing offers from one of the folks smart enough to invest some money in getting your attention.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

One of our favorite quotes is \u201cthose who fail to learn from history are doomed to repeat it\u201d. In a discussion with the members of LinkedIn\u2019s Direct Mail Group, author Dave Lewis, reviewed the history of broadcast faxes as an advertising medium and made some interesting comparisons with e-mail. He concluded that e-mail works great […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[43,14,46,22,58],"class_list":["post-614","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-desired-communication","tag-email","tag-increase-response","tag-mailing-schedule","tag-marketing-trends"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":7,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/614\/revisions\/617"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}