{"id":61,"date":"2010-01-19T10:12:57","date_gmt":"2010-01-19T17:12:57","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=61"},"modified":"2010-01-18T11:06:54","modified_gmt":"2010-01-18T18:06:54","slug":"the-mail-moment","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/01\/the-mail-moment\/","title":{"rendered":"The Mail Moment"},"content":{"rendered":"<p>Many businesses are re-evaluating any and all business decisions, including marketing decisions, during this economic cycle. They are looking at response rates to their marketing efforts and the costs to get those responses.<\/p>\n<p>The US Postal Service published a study called \u201c<a title=\"The Mail Moment\" href=\"http:\/\/www.usps.com\/directmail\/_pdf\/05MailMoment.pdf\" target=\"_blank\">The Mail Moment<\/a>\u201d. This study was conducted a few years ago after most Americans had adopted new habits for shopping and gathering purchasing information using the Internet.<\/p>\n<p>\u201cThe Mail Moment defines the highly interactive daily ritual that consumers devote to bringing in their Mail and discovering what it offers.\u201d<\/p>\n<p>\u201cRight now \u2013 in a market you want to reach \u2013 your ideal prospect is just waiting for the moment. She\u2019s eager to invite you in to see what your message can bring to her life. She\u2019s even willing to set aside time to focus solely on what you have to say.\u201d<\/p>\n<p>\u201cThe study also found that Mail is placed where it\u2019s seen and used and that it moves from room to room, allowing consumers to read it at their convenience. <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">Mail<\/a> may be the easiest way to reach household and financial decision makers.\u201d<\/p>\n<p>Mail is welcomed into people\u2019s days and plays a unique and personal role in their lives. Mail offers you the opportunity to create an emotional connection with your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many businesses are re-evaluating any and all business decisions, including marketing decisions, during this economic cycle. They are looking at response rates to their marketing efforts and the costs to get those responses. The US Postal Service published a study called \u201cThe Mail Moment\u201d. This study was conducted a few years ago after most Americans [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,28],"tags":[9,43,10],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-buying-behavior","category-direct-mail","tag-consumer-buying-behavior","tag-desired-communication","tag-purchasing-decisions"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/61\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}