{"id":572,"date":"2010-11-03T01:07:26","date_gmt":"2010-11-03T08:07:26","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=572"},"modified":"2010-11-10T12:57:55","modified_gmt":"2010-11-10T19:57:55","slug":"the-40-40-20-rule","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/11\/the-40-40-20-rule\/","title":{"rendered":"The 40-40-20 Rule"},"content":{"rendered":"<p>Ed Mayer is credited with stating the idea that direct marketing success is attributed to:<\/p>\n<p style=\"padding-left: 30px;\">40% List<\/p>\n<p style=\"padding-left: 30px;\">40% Offer<\/p>\n<p style=\"padding-left: 30px;\">20% Everything Else<\/p>\n<p>As we all optimistically look forward and consider fresh marketing approaches, how can we help you?<\/p>\n<ul>\n<li>Is it time to <a title=\"Deans Lists\" href=\"http:\/\/www.deansmailing.com\/ListMgt.html\" target=\"_blank\">append your customer list<\/a> with more details that will give you more accurate information to select new prospective customers?<\/li>\n<li>Can we do some research for you to help you select <a title=\"Deans Lists\" href=\"http:\/\/www.deansmailing.com\/ListBrkg.html\" target=\"_blank\">the best possible list<\/a> to meet your needs?<\/li>\n<li>Do you have a new idea about an offer and want to ask for another opinion?<\/li>\n<li>Are all <a title=\"Deans Mailing\" href=\"http:\/\/www.deansmailing.com\/GrphDsgn.html\" target=\"_blank\">the details<\/a> for your offer and everything else clear?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ed Mayer is credited with stating the idea that direct marketing success is attributed to: 40% List 40% Offer 20% Everything Else As we all optimistically look forward and consider fresh marketing approaches, how can we help you? Is it time to append your customer list with more details that will give you more accurate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,50],"tags":[49,24],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-direct-mail","category-list","tag-creative","tag-customer-list"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":575,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/572\/revisions\/575"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}