{"id":557,"date":"2010-10-25T13:05:42","date_gmt":"2010-10-25T20:05:42","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=557"},"modified":"2010-11-10T13:00:46","modified_gmt":"2010-11-10T20:00:46","slug":"genetics-affects-survey-response","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/10\/genetics-affects-survey-response\/","title":{"rendered":"Genetics Affects Survey Response"},"content":{"rendered":"<p>Genes are responsible for <strong>45%<\/strong> of the variance in people&#8217;s response to surveys, according to a survey of more than 1,000 sets of twins. &#8220;There is a pretty strong genetic predisposition to not respond to surveys,&#8221; says lead researcher Lori Foster Thompson of <a href=\"http:\/\/news.ncsu.edu\/releases\/wmsfosterthompsonsurveys\/\">North Carolina State<\/a>. The paper, \u201cGenetic underpinnings of survey response,\u201d was co-authored by Dr. Zhen Zhang of Arizona  State University and Dr. Richard Arvey of the National University of Singapore.<\/p>\n<p>It will be interesting to learn if genetics plays a role in other types of response, including response to <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">direct mail<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genes are responsible for 45% of the variance in people&#8217;s response to surveys, according to a survey of more than 1,000 sets of twins. &#8220;There is a pretty strong genetic predisposition to not respond to surveys,&#8221; says lead researcher Lori Foster Thompson of North Carolina State. The paper, \u201cGenetic underpinnings of survey response,\u201d was co-authored [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[9,46,51],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-marketing-plan","tag-consumer-buying-behavior","tag-increase-response","tag-segmentation"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":3,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":559,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/557\/revisions\/559"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}