{"id":555,"date":"2010-10-22T10:59:40","date_gmt":"2010-10-22T17:59:40","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=555"},"modified":"2011-02-02T10:28:27","modified_gmt":"2011-02-02T17:28:27","slug":"business-database-differences","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/10\/business-database-differences\/","title":{"rendered":"Business Database Differences"},"content":{"rendered":"<p><a href=\"http:\/\/www.btobonline.com\/apps\/pbcs.dll\/article?AID=\/20100830\/FREE\/100829939\/1173\/FREE\" target=\"_blank\">BtoB Online<\/a> summarized a study on Sources of B-to-B Data that reveals an evolution in how business data are collected and offered.<\/p>\n<p>\u201cThe background for this study is the lack of confidence business marketers have in publicly available prospecting files,\u201d said Ruth P. Stevens, a customer acquisition and retention consultant, Columbia University business professor, and co-author of the study. \u201cWe did find that data from these compilers was more accurate, in terms of names, addresses, company name, ZIP codes, etc.\u201d Stevens said. \u201cBut what we found is that there are a lot of business buyers names whose records are not in these databases.<\/p>\n<p>Compiled lists for use by direct marketers are assembled from a variety of sources, including directories, contacts from trade shows, public records, social sites, credit reports and even by \u201cscrubbing\u201d business or other special-interest websites for information about business executives.<\/p>\n<p>To increase the likelihood that marketers get the data they want, the researchers advised them to develop a detailed list ordering methodology. They also urged marketers to understand what vendors mean by \u201ccomplete\u201d information, a definition which can vary; to be specific about industry selections; to watch for vendor specialization by industry; and to choose between breadth of companies, or breadth of contacts or both.<\/p>\n<p>We can help you evaluate multiple <a title=\"Deans Lists\" href=\"http:\/\/www.deansmailing.com\/Lists.html\" target=\"_blank\">direct mail list<\/a> choices, we are neutral and will do research for you to find the best alternative to meet your needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BtoB Online summarized a study on Sources of B-to-B Data that reveals an evolution in how business data are collected and offered. \u201cThe background for this study is the lack of confidence business marketers have in publicly available prospecting files,\u201d said Ruth P. Stevens, a customer acquisition and retention consultant, Columbia University business professor, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[15,16],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-list","tag-maximize-reach","tag-minimize-costs"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":3,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"predecessor-version":[{"id":690,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/555\/revisions\/690"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}