{"id":551,"date":"2010-10-18T11:49:44","date_gmt":"2010-10-18T18:49:44","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=551"},"modified":"2010-11-10T13:02:34","modified_gmt":"2010-11-10T20:02:34","slug":"details-from-france-provide-signals","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/10\/details-from-france-provide-signals\/","title":{"rendered":"Details from France Provide Signals"},"content":{"rendered":"<p>The <a href=\"http:\/\/view.ed4.net\/v\/HJWY\/ERME2\/GKXWY7R\/8ZI8YG\/\">Harvard Business Review\u2019s Daily Stat<\/a> republished information from the <a href=\"http:\/\/www.mckinseyquarterly.com\/Retail_Consumer_Goods\/Strategy_Analysis\/Older_smarter_more_value_conscious_The_French_consumer_transformation_2615?gp=1\">McKinsey Quarterly<\/a> about how people over age 55 will drive <strong>two thirds of all growth in consumer spendin<\/strong>g in France over the next 20 years. These findings can offer implications for other developed countries.<\/p>\n<figure style=\"width: 400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"French Consumers\" src=\"http:\/\/hbr.s3.amazonaws.com\/image\/stat\/20100726-french-consumers.jpg\" alt=\"French Consumers\" width=\"400\" height=\"584\" \/><figcaption class=\"wp-caption-text\">French Consumers<\/figcaption><\/figure>\n<p><a href=\"..\/index.php\/2010\/01\/new-statistics-about-mail\/\">Consumers do respond differently to different types of media<\/a>. While most of us still prefer <a title=\"Deans Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">direct mail<\/a>, older consumers prefer it even more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Harvard Business Review\u2019s Daily Stat republished information from the McKinsey Quarterly about how people over age 55 will drive two thirds of all growth in consumer spending in France over the next 20 years. These findings can offer implications for other developed countries. Consumers do respond differently to different types of media. While most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,36],"tags":[9,8,62,10],"class_list":["post-551","post","type-post","status-publish","format-standard","hentry","category-buying-behavior","category-economic-news","tag-consumer-buying-behavior","tag-harvard-business-publishing","tag-marketing-strategy","tag-purchasing-decisions"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":4,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"predecessor-version":[{"id":580,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/551\/revisions\/580"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}