{"id":54,"date":"2010-01-15T11:23:43","date_gmt":"2010-01-15T18:23:43","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=54"},"modified":"2010-04-05T10:44:01","modified_gmt":"2010-04-05T17:44:01","slug":"entrepreneurs-find-direct-mailings-still-key-to-winning-customers","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/01\/entrepreneurs-find-direct-mailings-still-key-to-winning-customers\/","title":{"rendered":"Entrepreneurs Find Direct Mailings Still Key to Winning Customers"},"content":{"rendered":"<p>The <a title=\"Wall Street Journal\" href=\"http:\/\/online.wsj.com\/article\/SB10001424052748703481004574646904234860412.html\" target=\"_blank\">Wall Street Journal<\/a> published an article on January 12<sup>th<\/sup> that discussed the experiences of businesses that tried to replace their <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">direct mail<\/a> marketing with various forms of email marketing. Their trials  did not work; they went back to direct mail.<\/p>\n<p>The article discussed some new strategies of sending more personalized messages to a very select list of current and prospective customers. Please see the previous postings titled \u201cDo More Marketing with Less Money\u201d and \u201cDoing More with Less\u201d for some more ideas about how to make the most of mail.<\/p>\n<p>Mail is a great way to reach your customers and prospects with relevant offers and information. Your audience will give you their time and attention to consider what you have to say.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal published an article on January 12th that discussed the experiences of businesses that tried to replace their direct mail marketing with various forms of email marketing. Their trials did not work; they went back to direct mail. The article discussed some new strategies of sending more personalized messages to a very [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,33,18],"tags":[60,26,13,59,40],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-direct-mail","category-marketing-strategy","category-tough-times-marketing","tag-advertising","tag-customer-retention","tag-internet-marketing","tag-tough-times-marketing","tag-wall-street-journal"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":4,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":302,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/54\/revisions\/302"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}