{"id":524,"date":"2010-09-22T10:50:41","date_gmt":"2010-09-22T17:50:41","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=524"},"modified":"2010-11-28T15:06:20","modified_gmt":"2010-11-28T22:06:20","slug":"wow-numbers-mean-direct-mail-success","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/09\/wow-numbers-mean-direct-mail-success\/","title":{"rendered":"Wow Numbers Mean Direct Mail Success"},"content":{"rendered":"<p>As a follow up to our post about <a href=\"..\/?s=wow+number&amp;submit.x=11&amp;submit.y=6&amp;submit=Search\">\u201cWOW\u201d numbers<\/a>:<\/p>\n<p>According to the USPS Household Diary Study, <strong>79%<\/strong> of all households read or scan the advertising mail sent to their home.<\/p>\n<p><a href=\"http:\/\/www.bme.eu.com\/media\/white%20papers\/BMEU\/atg-cross-channel-survey.pdf\">ATG&#8217;s Cross-Channel Commerce: The Consumer View<\/a> report found that <strong>78%<\/strong> of consumers are using multiple channels to research, shop, and ultimately complete purchases. Consumers browse and research online, then make the purchase in the store&#8211;39% went to the store to touch\/feel the products; 36% visited the store to compare brands; 22% visited the store because they needed the product immediately<\/p>\n<p><strong>76%<\/strong> of Internet users said they were directly influenced by <strong><a href=\"http:\/\/deansmailing.com\" target=\"_blank\">direct mail<\/a><\/strong>; 67% were influenced by TV; and 58% of email users were influenced according to <a href=\"http:\/\/email.exacttarget.com\/Resources\/Whitepaper\/2009_Channel_Preference_Survey.html\">Exact Target\u2019s Channel Preference Study<\/a>. Additionally, <strong>75%<\/strong> of 25-34 year-olds have made a purchase as a result of direct mail and <strong>62%<\/strong> of 18-24 year olds purchased due to direct mail.<\/p>\n<p><a href=\"http:\/\/www.r2integrated.com\/News-Room\/ID\/5\/Marketers-Indicate-Social-Media-Important-Most-Not-Profiting-Many-Still-Learning.aspx\">R2integrated, an integrated marketing and technology company<\/a> found that <strong>65% of companies had not increased revenue or profited using social media<\/strong>.<\/p>\n<p>Public Television stations have reversed their decline in acquiring new donors through direct mail campaigns. <a href=\"http:\/\/www.dmwfundraising.com\/pdfs\/DMW_Direct_STUDY_SHOWS_MAJOR_TURNAROUND.pdf\">DMW Direct<\/a> analyzed 700 campaigns representing 34 million pieces mailed and found that $295.32 was raised per thousand pieces mailed in 2009, up 16.3% from 2008 and the average gift was $42.10 up from $41.64.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a follow up to our post about \u201cWOW\u201d numbers: According to the USPS Household Diary Study, 79% of all households read or scan the advertising mail sent to their home. ATG&#8217;s Cross-Channel Commerce: The Consumer View report found that 78% of consumers are using multiple channels to research, shop, and ultimately complete purchases. Consumers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7,28],"tags":[9,14,46,13,10,35],"class_list":["post-524","post","type-post","status-publish","format-standard","hentry","category-advertising","category-buying-behavior","category-direct-mail","tag-consumer-buying-behavior","tag-email","tag-increase-response","tag-internet-marketing","tag-purchasing-decisions","tag-return-on-investment"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=524"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/524\/revisions"}],"predecessor-version":[{"id":598,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/524\/revisions\/598"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}