{"id":513,"date":"2010-09-09T10:39:44","date_gmt":"2010-09-09T17:39:44","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=513"},"modified":"2010-08-30T00:42:50","modified_gmt":"2010-08-30T07:42:50","slug":"get-more-from-customer-data","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/09\/get-more-from-customer-data\/","title":{"rendered":"Get more from Customer Data"},"content":{"rendered":"<p><a href=\"http:\/\/www.dmnews.com\/get-the-most-out-of-integrated-databases\/article\/170215\/\" target=\"_blank\">DMNews<\/a> recently talked with experts about the best ways to combine and leverage <a title=\"Your Customer List\" href=\"http:\/\/www.deansmailing.com\/resources\/YCstLst.html\" target=\"_blank\">customer data<\/a>.<\/p>\n<p>Elissa Tomasetti, VP of marketing, Financial Times, suggested that creating a single view of your customer will allow for better targeting.<\/p>\n<p>Sal Pecoraro, VP of database marketing solutions, Infogroup, advised looking for trends in behavior to refine follow-up with customers.<\/p>\n<p>Dino Michetti, GM and VP of client services, Epsilon, reminded marketers that current technology and innovation allow for real-time marketing and better data automation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DMNews recently talked with experts about the best ways to combine and leverage customer data. Elissa Tomasetti, VP of marketing, Financial Times, suggested that creating a single view of your customer will allow for better targeting. Sal Pecoraro, VP of database marketing solutions, Infogroup, advised looking for trends in behavior to refine follow-up with customers. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[24,26,17],"class_list":["post-513","post","type-post","status-publish","format-standard","hentry","category-list","tag-customer-list","tag-customer-retention","tag-maintain-customer-relationship"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"predecessor-version":[{"id":514,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/513\/revisions\/514"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}