{"id":50,"date":"2010-01-14T17:38:29","date_gmt":"2010-01-15T00:38:29","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=50"},"modified":"2010-02-13T15:51:03","modified_gmt":"2010-02-13T22:51:03","slug":"new-statistics-about-mail","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/01\/new-statistics-about-mail\/","title":{"rendered":"New Statistics About Mail"},"content":{"rendered":"

In a recent article in Target Marketing Magazine<\/a> titled To Mail or Not to Mail author Pat Friesen cited some surprising statistics.<\/p>\n

\u201cFifty-six percent of Americans surveyed by InnoMedia say receiving mail is a pleasure<\/strong>.\u201d<\/p>\n

\u201cSixty-seven percent of Americans feel traditional mail is more personal <\/strong>than Internet communications, according to research from the U.S. Postal Service.\u201d<\/p>\n

\u201cAmong Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976), more than 70 percent sort their mail immediately<\/strong> reports the USPS.\u201d<\/p>\n

Young consumers invest time <\/strong>with their direct mail<\/a> knowing it is advertising. They are motivated to receive information to help make buying decisions.<\/p>\n

\u201cStudies show direct mail is favorably received by young consumers because it’s tangible<\/strong>-they keep and browse through catalogs; it’s private<\/strong>-there’s an advantage to NOT being able to forward it to everyone in someone else’s address book; and it’s secure<\/strong>-58 percent still prefer receiving and paying bills by mail.\u201d<\/p>\n

\u201cThere are people who are more comfortable receiving and responding to direct mail than e-mail, even when they have e-mail addresses. For example, marketers of products and services for older seniors (75+), continue to use direct mail <\/a>to generate leads and sales. These seniors are motivated readers that open and keep direct mail. NOTE: Don’t assume that because you have e-mail addresses for any age group, e-mail is the preferred medium for hearing from you.\u201d<\/p>\n

\u201cMail is more private than e-mail according to 66 percent of those participating in a recent U.S. Postal Service study. They said the Internet is not a substitute for mail<\/strong>. Sixty-eight percent also said mail is more secure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent article in Target Marketing Magazine titled To Mail or Not to Mail author Pat Friesen cited some surprising statistics. \u201cFifty-six percent of Americans surveyed by InnoMedia say receiving mail is a pleasure.\u201d \u201cSixty-seven percent of Americans feel traditional mail is more personal than Internet communications, according to research from the U.S. Postal […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,28],"tags":[9,38,37,6,10,39],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-buying-behavior","category-direct-mail","tag-consumer-buying-behavior","tag-gen-xers","tag-gen-yers","tag-postmaster","tag-purchasing-decisions","tag-target-marketing"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":6,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/50\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}