{"id":5,"date":"2009-11-20T23:50:18","date_gmt":"2009-11-21T06:50:18","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=5"},"modified":"2010-01-11T13:50:32","modified_gmt":"2010-01-11T20:50:32","slug":"the-way-consumers-make-purchasing-decisions-is-evolving","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2009\/11\/the-way-consumers-make-purchasing-decisions-is-evolving\/","title":{"rendered":"The Way Consumers Make Purchasing Decisions Is Evolving"},"content":{"rendered":"<p>According to an article extracted from <a>McKinsey Quarterly<\/a> by <a>Harvard Business Publishing<\/a>, customers are controlling more of the buying decision process and actively &#8220;pulling&#8221; information helpful to them. McKinsey research found that during the phase when consumers are considering a purchase, 2\/3 of the touch point moments (that is, instances when customers learned more about a product) were actually driven by the consumer rather than the seller. These include reading product reviews on the Internet, discussing a product with friends and family, or in-store interactions.<\/p>\n<p>Traditional marketing, including <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">direct mail<\/a>, remains important, but more in building brand and awareness, before customers are decide exactly what to purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to an article extracted from McKinsey Quarterly by Harvard Business Publishing, customers are controlling more of the buying decision process and actively &#8220;pulling&#8221; information helpful to them. McKinsey research found that during the phase when consumers are considering a purchase, 2\/3 of the touch point moments (that is, instances when customers learned more about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[11,9,8,10],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-buying-behavior","tag-brand-awareness","tag-consumer-buying-behavior","tag-harvard-business-publishing","tag-purchasing-decisions"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":6,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":32,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/5\/revisions\/32"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}