{"id":482,"date":"2010-08-16T11:09:34","date_gmt":"2010-08-16T18:09:34","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=482"},"modified":"2010-08-10T21:14:03","modified_gmt":"2010-08-11T04:14:03","slug":"advertising-is-still-important","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/08\/advertising-is-still-important\/","title":{"rendered":"Advertising is Still Important"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Purchasing Decisions\" src=\"http:\/\/hbr.s3.amazonaws.com\/image\/stat\/20100719-where-it-counts.jpg\" alt=\"\" width=\"400\" height=\"400\" \/><\/p>\n<p>The graphic from the previous post about Word of Mouth showed that advertising, including direct mail, is the most important factor of consumer purchasing decisions during the \u201cinitial consideration\u201d phase of the purchase decision making process.<\/p>\n<p><a href=\"..\/index.php\/2009\/11\/the-way-consumers-make-purchasing-decisions-is-evolving\/\" target=\"_blank\">Consumers \u201cpull\u201d information<\/a> to them later in the purchase decision process.<\/p>\n<p>How can we help you use <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">direct mail<\/a> to help you build your brand or stimulate demand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The graphic from the previous post about Word of Mouth showed that advertising, including direct mail, is the most important factor of consumer purchasing decisions during the \u201cinitial consideration\u201d phase of the purchase decision making process. Consumers \u201cpull\u201d information to them later in the purchase decision process. How can we help you use direct mail [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7],"tags":[60,11,9,10],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-advertising","category-buying-behavior","tag-advertising","tag-brand-awareness","tag-consumer-buying-behavior","tag-purchasing-decisions"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/482\/revisions\/626"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}