{"id":468,"date":"2010-08-06T11:16:02","date_gmt":"2010-08-06T18:16:02","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=468"},"modified":"2010-08-02T01:21:52","modified_gmt":"2010-08-02T08:21:52","slug":"bombardment-can-hurt-consumer-loyalty-too","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/08\/bombardment-can-hurt-consumer-loyalty-too\/","title":{"rendered":"Bombardment Can Hurt Consumer Loyalty Too"},"content":{"rendered":"<p><a href=\"http:\/\/www.dmnews.com\/go-further-in-customer-loyalty-practices-to-build-brand\/article\/173631\/?DCMP=EMC-DMN_DBMktingWkly\" target=\"_blank\">DMNews<\/a> posted an article about how customer loyalty practices can build brands. American businesses that have the strongest bottom lines right now are those that enjoy the strongest <a href=\"..\/index.php\/2010\/04\/courting-a-wary-customer\/\" target=\"_blank\">brand loyalty<\/a>. More and more organizations are searching ways to gain visibility for and engagement with their brands. Marketers have always known the value of brand building. Once consumers begin to trust a brand, their loyalty to it grows \u2013 and <a href=\"http:\/\/deansmailing.com\/rationalmarketing\/index.php\/2010\/05\/customer-lifetime-value\/\" target=\"_blank\">loyal customers have far higher long-term value<\/a> than opportunistic customers.<\/p>\n<p>Consumers have shown that they will defect from brands that <strong>bombard them with impersonal and irrelevant information<\/strong>. However, they are <strong>more likely to make a purchase after a personalized interaction<\/strong> with a brand.<\/p>\n<p>First impressions can&#8217;t be taken back, so it&#8217;s important to interact with interested consumers effectively \u2013 not damage your brand for future customers.<\/p>\n<p><a title=\"Deans Mailing\" href=\"http:\/\/deansmailing.com\" target=\"_blank\">Direct mail<\/a> has been shown to be a great brand building tool. The piece can be touched and felt and it is not considered to be an intrusive interruption \u2013 it is <a href=\"..\/..\/WhtMail.html\">desired communication<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DMNews posted an article about how customer loyalty practices can build brands. American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty. More and more organizations are searching ways to gain visibility for and engagement with their brands. Marketers have always known the value of brand building. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,28],"tags":[9,26,43,46],"class_list":["post-468","post","type-post","status-publish","format-standard","hentry","category-buying-behavior","category-direct-mail","tag-consumer-buying-behavior","tag-customer-retention","tag-desired-communication","tag-increase-response"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/468\/revisions\/469"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}