{"id":450,"date":"2010-07-23T10:53:16","date_gmt":"2010-07-23T17:53:16","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=450"},"modified":"2010-07-19T12:05:35","modified_gmt":"2010-07-19T19:05:35","slug":"interruption-response-depends-on-age","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/07\/interruption-response-depends-on-age\/","title":{"rendered":"Interruption Response Depends on Age"},"content":{"rendered":"<figure style=\"width: 590px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/s868.photobucket.com\/albums\/ab241\/retrevostudies\/Social%20Media%20Addiction%20-%20Retrevo%20Gadgetology%202010\/?action=view&amp;current=gadgetology_Retrevo_Check_SM_Where_.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Can you be interrupted for an electronic message\" src=\"http:\/\/i868.photobucket.com\/albums\/ab241\/retrevostudies\/Social%20Media%20Addiction%20-%20Retrevo%20Gadgetology%202010\/gadgetology_Retrevo_Check_SM_Where_.jpg\" alt=\"Chart of interruption preferences\" width=\"590\" height=\"541\" \/><\/a><figcaption class=\"wp-caption-text\">Interruption Preferences<\/figcaption><\/figure>\n<p><a href=\"http:\/\/www.retrevo.com\/content\/blog\/2010\/03\/social-media-new-addiction%3F\">Retrovo<\/a>, a seller of consumer electronics, publishes a report titled, \u201cThe Retrevo Gadgetology Report\u201d. They found that almost half (49%) of those under 25 years old did not mind being interrupted during a meal with a text or electronic message, but only 27% of those over 25 felt that way. That means that 73% of those over 25 don\u2019t want to be interrupted during a meal. In general only 33% of those under 25 agree with the statement \u201cI don\u2019t like interruptions\u201d while 62% of those over 25 do.<\/p>\n<p>Clearly, we need to really think about who we are trying to reach as we craft marketing messages and choose communication channels. <a href=\"..\/index.php\/2010\/01\/new-statistics-about-mail\/\">Direct mail is desired communication<\/a>, even among younger adults.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retrovo, a seller of consumer electronics, publishes a report titled, \u201cThe Retrevo Gadgetology Report\u201d. They found that almost half (49%) of those under 25 years old did not mind being interrupted during a meal with a text or electronic message, but only 27% of those over 25 felt that way. That means that 73% of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7,28],"tags":[9,43,38,37,51],"class_list":["post-450","post","type-post","status-publish","format-standard","hentry","category-advertising","category-buying-behavior","category-direct-mail","tag-consumer-buying-behavior","tag-desired-communication","tag-gen-xers","tag-gen-yers","tag-segmentation"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/450\/revisions\/452"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}