{"id":411,"date":"2010-06-07T14:00:54","date_gmt":"2010-06-07T21:00:54","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=411"},"modified":"2010-06-14T00:59:58","modified_gmt":"2010-06-14T07:59:58","slug":"direct-mail-works","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/06\/direct-mail-works\/","title":{"rendered":"Direct Mail Works"},"content":{"rendered":"<p><a href=\"http:\/\/www.smartmoney.com\/personal-finance\/estate-planning\/your-charitys-junk-mail-strategy\/\" target=\"_blank\">Smart Money Magazine<\/a> published an article in the June issue with the title \u201cWhy Your Mailbox Runneth Over\u201d. The article stated that charities still rely heavily on direct mail as a fund-raising tool. Nonprofits spent $1.8 billion on direct-mail solicitations in 2009.<\/p>\n<p>Pasadena, Calif., marketing consultancy Russ Reid Co. found that fund-raising campaigns with 12 to 18 mailings a year were <strong>twice as profitable<\/strong> as those based on just three to six mailings. Donors are surprised when they receive a rapid request for another gift after making a first time donation. The tactic is effective because donors feel the strongest connection with a nonprofit immediately after their first donation.<\/p>\n<p>We can help you put these findings to work for you in your profit or non-profit organization. Even if people say they only want to hear from you a few times a year, they may respond much more when you triple or quadruple the number of times your customers hear from you. What about a plan to send something to your customers very soon after their first purchase? Can we help you with a multichannel communication plan, integrating <a href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">direct mail<\/a> and email?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart Money Magazine published an article in the June issue with the title \u201cWhy Your Mailbox Runneth Over\u201d. The article stated that charities still rely heavily on direct mail as a fund-raising tool. Nonprofits spent $1.8 billion on direct-mail solicitations in 2009. Pasadena, Calif., marketing consultancy Russ Reid Co. found that fund-raising campaigns with 12 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,28],"tags":[60,43,46,17],"class_list":["post-411","post","type-post","status-publish","format-standard","hentry","category-advertising","category-direct-mail","tag-advertising","tag-desired-communication","tag-increase-response","tag-maintain-customer-relationship"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=411"}],"version-history":[{"count":4,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/411\/revisions"}],"predecessor-version":[{"id":417,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/411\/revisions\/417"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}