{"id":389,"date":"2010-05-21T09:29:22","date_gmt":"2010-05-21T16:29:22","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=389"},"modified":"2010-05-20T22:45:03","modified_gmt":"2010-05-21T05:45:03","slug":"examples-of-writing-for-the-senses","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/05\/examples-of-writing-for-the-senses\/","title":{"rendered":"Examples of Writing for the Senses"},"content":{"rendered":"<p><a href=\"http:\/\/www.yudkin.com\/markmin.htm\">Marcia Yudkin<\/a> wrote some ideas in her weekly email \u201cThe Marketing Minute\u201d for ways to involve the senses of readers in marketing copy. She was attracted to a magazine ad for Puerto Plata, Dominican Republic:<\/p>\n<p>&#8220;You&#8217;re welcomed by warm smiles, slapping dominoes and whispering trade winds.\u00a0 Here, you can share sunsets with artists and fishermen as merengue rhythms course through the streets like mountain streams.&#8221;<\/p>\n<p>These sentences evoke visual, auditory and kinesthetic sensations.<\/p>\n<p>Warm smiles &#8211; feel and see them<\/p>\n<p>Slapping dominoes &#8211; hear and see them<\/p>\n<p>Whispering trade winds &#8211; hear and feel them<\/p>\n<p>Share sunsets &#8211; feel and see<\/p>\n<p>Artists and fisherman &#8211; watch them<\/p>\n<p>Merengue rhythms &#8211; hear and feel<\/p>\n<p>Course through the streets &#8211; see the movement<\/p>\n<p>Like mountain streams &#8211; see and hear<\/p>\n<p>Resolve to use more vivid sensory language into your marketing copy &#8211; even if you sell something abstract, like computer security, legal compliance or increased confidence.<\/p>\n<p>Evoke seeing:<\/p>\n<p>An iron wall against invaders<\/p>\n<p>Feds bursting into your office<\/p>\n<p>Evoke hearing:<\/p>\n<p>The clink of a prison cell door<\/p>\n<p>The swoosh of a credit card swipe<\/p>\n<p>Evoke feeling:<\/p>\n<p>Your shoulders straight and tall<\/p>\n<p>Are you itching to start writing yet? How can we help you engage your readers with more sensation? What about <a title=\"Deans Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">mail that can be touched and felt to deliver<\/a> the sensation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcia Yudkin wrote some ideas in her weekly email \u201cThe Marketing Minute\u201d for ways to involve the senses of readers in marketing copy. She was attracted to a magazine ad for Puerto Plata, Dominican Republic: &#8220;You&#8217;re welcomed by warm smiles, slapping dominoes and whispering trade winds.\u00a0 Here, you can share sunsets with artists and fishermen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[48,49,63],"class_list":["post-389","post","type-post","status-publish","format-standard","hentry","category-design","tag-copywriting","tag-creative","tag-design"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":4,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":393,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/389\/revisions\/393"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}