{"id":360,"date":"2010-05-04T08:51:51","date_gmt":"2010-05-04T15:51:51","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=360"},"modified":"2010-05-04T10:04:02","modified_gmt":"2010-05-04T17:04:02","slug":"marketing-and-color","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/05\/marketing-and-color\/","title":{"rendered":"Marketing and Color"},"content":{"rendered":"<p><a href=\"http:\/\/www.delivermagazine.com\/\">Deliver Magazine<\/a> talked to Cynthia Cornell a color researcher with Color Communications. She offered some loose meanings for colors.<\/p>\n<p><span style=\"color: #993366;\"><strong>Blue-based reds<\/strong><\/span> (like raspberry) are associated with more expensive products<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Yellow based reds<\/strong><\/span> (like tomato) are imagined to be less expensive<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Orange<\/strong><\/span> can play up affordability<\/p>\n<p><span style=\"color: #ffff00;\"><strong>Yellow<\/strong><\/span> is the first color the eye sees, when it is used with a dark color for high contrast, it becomes more powerful and easily read<\/p>\n<p><span style=\"color: #00ff00;\"><strong>Green<\/strong><\/span> conveys possibility and hope<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Blue<\/strong><\/span> connotes confidence and safety, it is a great choice for financial and medical institution mailers<\/p>\n<p><span style=\"color: #800080;\"><strong>Purple <\/strong><\/span>is very popular right now, but it is traditionally used with high fashion, sports teams or sweet treats<\/p>\n<p><strong>Black<\/strong> conveys a strong sense of power, promise and the ability for high contrasts. Add sheen or matte to black and it becomes more powerful<\/p>\n<p><strong>White<\/strong> implies sophistication and formality, but also a high-end price point<\/p>\n<p>Does this refresher about color inspire you to try something new with your <a title=\"Deans Mailing\" href=\"http:\/\/www.deansmailing.com\/GrphDsgn.html\" target=\"_blank\">design<\/a>? Can we review your ideas or help you put them into new idea?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deliver Magazine talked to Cynthia Cornell a color researcher with Color Communications. She offered some loose meanings for colors. Blue-based reds (like raspberry) are associated with more expensive products Yellow based reds (like tomato) are imagined to be less expensive Orange can play up affordability Yellow is the first color the eye sees, when it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[9,63],"class_list":["post-360","post","type-post","status-publish","format-standard","hentry","category-design","tag-consumer-buying-behavior","tag-design"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":370,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions\/370"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}