{"id":356,"date":"2010-04-29T09:05:54","date_gmt":"2010-04-29T16:05:54","guid":{"rendered":"http:\/\/deansmailing.com\/rationalmarketing\/?p=356"},"modified":"2010-04-25T14:16:50","modified_gmt":"2010-04-25T21:16:50","slug":"cameron-and-jobs-passionate-leadership","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/04\/cameron-and-jobs-passionate-leadership\/","title":{"rendered":"Cameron and Jobs: Passionate Leadership"},"content":{"rendered":"

To celebrate the release of Avatar on DVD we thought we would share some similarities offered by BNET<\/a> of two innovative leaders by looking at traits which produce incredible innovation. In fact, following any of these styles could get you fired \u2014 unless you have the inspiration genius that can deliver results like Cameron and Jobs.<\/p>\n

Bonding Through Innovation<\/strong><\/p>\n

Cameron. \u201cBreaking new ground is Cameron\u2019s raison d\u2019\u00eatre \u2014 nothing interests this man unless it\u2019s hard to do,\u201d wrote Rebecca Keegan on HBR.org<\/a>. \u201cBut innovation has also become a way of bonding his teams\u2026 For Cameron, a sense of exploration isn\u2019t just personally enriching, it\u2019s a crucial tool for motivating and uniting his teams.\u201d<\/p>\n

Jobs. When Jobs created the original Macintosh team in the early 1980s, he moved the group to a remote building on the Apple campus, raised a pirate flag above the roof, and moved in a popcorn machine to give his people a sense of esprit de corps. Today, management experts prefer you unite your groups rather than pitting them against each other, but they also love the idea of inspiring your team with sense of purpose they can rally around.<\/p>\n

More Perfection, Please<\/strong><\/p>\n

Cameron. On Avatar, Keegan reports, \u201cHours were spent on the smallest details, like getting alien sap to drip precisely right\u2026. It\u2019s hard to argue with Cameron\u2019s nitpicky style, however, when audiences thrill to immerse themselves in the richly detailed worlds he creates.\u201d<\/p>\n

Jobs: Just weeks before launch of the original iPhone, Apple decided to replace the plastic touch screen with optical-quality glass. The change not only delayed the introduction, but caused its screen vendor, Balda, to reconfigure parts of its assembly line \u201ccausing a material impact on financials,\u201d according to AppleInsider. For Jobs, however, the aesthetic of the product would have been ruined by an inferior screen.<\/p>\n

Inspiration Through Fear<\/strong><\/p>\n

Again, not a great trait you\u2019d teach to MBAs, but both Cameron and Jobs are stern taskmasters who demand the most of their employees, and occasionally cross the line to get it.<\/p>\n

Cameron. \u201cMany Cameron alumni will share a story from their first film with him, a day they were sure they were going to be fired, almost hoped for it. But Cameron rarely fires people. \u2018Firing is too merciful,\u2019 he says. Instead he tests their endurance for long hours, hard tasks, and harsh criticism. Survivors tend to surprise themselves by turning in the best work of their careers, and signing on for Cameron\u2019s next project.\u201d<\/p>\n

Jobs. \u201c\u201dIt was probably the best work I ever did,\u201d former Apple designer Corsdell Ratzlaff told Inside Steve\u2019s Brain author Leander Kahaney. \u201cIt was exhilratating. It was exciting. Sometimes it was difficult, but he had the ability to pull the best out of people.\u201d<\/p>\n

If these men, both brilliant in their own fields, managed by the book, they may not have been nearly as successful. What they share is passion for the work, and their management styles both demand and instill passion in the people that work around them.<\/p>\n

How can we help you be passionate and innovative with your marketing<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

To celebrate the release of Avatar on DVD we thought we would share some similarities offered by BNET of two innovative leaders by looking at traits which produce incredible innovation. In fact, following any of these styles could get you fired \u2014 unless you have the inspiration genius that can deliver results like Cameron and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,33],"tags":[54,62],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-business","category-marketing-strategy","tag-innovation","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":1,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":357,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/356\/revisions\/357"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}