{"id":330,"date":"2010-04-19T09:36:12","date_gmt":"2010-04-19T16:36:12","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=330"},"modified":"2010-04-10T23:38:42","modified_gmt":"2010-04-11T06:38:42","slug":"another-reason-for-list-hygiene","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/04\/another-reason-for-list-hygiene\/","title":{"rendered":"Another Reason for List Hygiene"},"content":{"rendered":"<p><a href=\"https:\/\/www.delivermagazine.com\/the-magazine\/2009\/10\/07\/deceased-and-desist\/\">Deliver Magazine<\/a> told of a valid reason to regularly scrub mailing lists. Sure, mailings sent to the deceased get responses \u2014 but they\u2019re usually from distressed family members commenting on how disrespectful and downright rude the company is for sending it in the first place.<\/p>\n<p>\u201cNot only is this a waste of a company\u2019s time and money, it also can be extremely damaging to a brand, resulting in customers lost rather than gained,\u201d says Kirk Schuh, vice president of marketing delivery services at ARGI, a database marketing company. \u201cRegularly cleansing files must become part of a marketer\u2019s regular list hygiene routine\u201d, Schuh says. \u201cDeceased suppression is a delicate issue,\u201d he adds. \u201cNo matter how vigilant marketers are, their lists always can benefit from routine maintenance and enhancement.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deliver Magazine told of a valid reason to regularly scrub mailing lists. Sure, mailings sent to the deceased get responses \u2014 but they\u2019re usually from distressed family members commenting on how disrespectful and downright rude the company is for sending it in the first place. \u201cNot only is this a waste of a company\u2019s time [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[24,26,41,43],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-list","tag-customer-list","tag-customer-retention","tag-deliver-magazine","tag-desired-communication"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":2,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/330\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/330\/revisions\/332"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}